Marketing a product or service: If you work in marketing, sales, business or a related field, you may be responsible for promoting a product or service to potential customers. An elevator pitch can allow you to promote your business idea or model to potential stakeholders and persuade them to support your efforts. Introducing an organization to investors: If you want to start a business, you may choose to seek investors that can fund the organization. In response to this, you can deliver a concise, engaging elevator pitch to accentuate your qualifications for the position and outline how you plan to contribute to the company. ![]() Interviewing for a job: During a job interview, the interviewer may say, "Tell me about yourself" or ask you to pitch yourself as a candidate. You might want to use an elevator pitch when: Related: How To Give an Elevator Pitch (With Examples) When to use an elevator pitch For example, you might emphasize the profits their business could make by using your product. Hook: Make a memorable statement to capture your audience's attention at the end. Unique selling proposition (USP): Highlight what makes your product, service or candidacy different from the competition. Solution: Once you've defined the problem, you can explain your solution. Problem: Explain the problem that you can solve as a professional or with your product or service. Here are the key components to include in an elevator pitch: Related: What Is Business Networking? With Tips To Succeed What to include in a perfect elevator pitch Sales professionals and entrepreneurs also use this tool to sell their products and services. Job candidates can use this tool to introduce themselves to hiring managers or recruiters, offering a quick overview of who they are and what kind of role they seek. What is a perfect elevator pitch?Ī perfect elevator pitch allows you, in 60 seconds or less, to tell someone about yourself, your product or your idea in an interesting, memorable and succinct way. In this article, we discuss what a perfect elevator pitch is, describe how to create one and offer some examples to guide you. While it's a valuable tool, it takes effort and practice to craft a powerful pitch. An effective elevator pitch can allow you to make new connections and leave lasting, positive impressions on audiences. Perfecting your elevator pitch can help in all areas of your career, whether you're trying to secure your dream job, convince investors to invest in a company or sell products and services. Jenn, a certified career coach, helps you tell a compelling story about who you are and where you are going in under two minutes. Related: How To Create the Perfect Elevator Pitch - Plus Examples
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